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Matson Navigation Company
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Sail with the Stars

In the 1960s, Matson promotes its liners as floating “resort hotels” in an effort to improve passenger sales. Top entertainers were engaged for each voyage with different party and dining themes scheduled each evening. The ships' cruise staffs were expanded and a Mariner Club was started to honor repeat passengers on the Matson liners.

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Page last modified: Sat February 22, 2014