0 MNC -- The Birth of a Ship -- History -- Passenger Era 1930 1970
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Matson Navigation Company
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In the early 1930s, Matson begins a heavy worldwide promotional campaign to extol the beauties of the Hawaiian Islands, complete with advertisements and brochures that surpass those of popular Atlantic lines. Lurline (third) enters the Hawaii service in 1933. “Boat trains” are established from New York and Chicago to San Francisco to connect with the Malolo and Lurline sailings.

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Page last modified: Sat February 22, 2014