Matson marks the beginning of tourist travel to Hawaii in 1910 with the Wilhelmina entering its service. Matson advertises the vessel as a vessel of luxury, with spacious lounges, electric lights and baths with showers. Demand for space soon exceeds capacity. From 1910 to 1917, the passenger trade to Hawaii booms. The Maui enters the Hawaii Service in 1917. Proclaimed the finest ship in the Pacific, with beautiful stateroom appointments with private baths and lounges and a dining room with the latest décor.